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INTRODUCING

Blond Absolu

Meet Blond Absolu, the ultra-violet hair care system featuring our first purple shampoo. With neutralizing and caring properties, this collection aims to preserve the look of every blonde.

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Immediate Anti-Brass Action

Get 8X more luminous hair* with our first purple shampoo and hair mask to treat all your brassy and yellowing concerns.

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Instant Fiber Care

Hair becomes 11X** more conditioned with our fortifying shampoo and conditioner.

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Ultimate Blonde Rescue

Stabilise colour and illuminate lightened hair today with our newest in-salon post lightening treatment service.

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How do you Blond Absolu?

From platinum to highlighted, we’ve identified six iconic levels of blonde and the routines to match. Discover which Blond Absolu care routine matches your blonding need.